In 2012, a concerned husband of a Universal Medicine follower began a discussion thread on the Rick Ross Cult Education site. He and other concerned parties began posting questions and comments UM does not allow on its blogs and refuses to discuss publicly. Since then, UM’s propaganda team have portrayed the multi-million dollar business, its religious subscribers and its lawyers as victims of cyber-bullying. On July 24, tax exempt charity, the College of Universal Medicine will hold the ‘Addressing cyber-bullying’ community forum in Lismore. The pretence at charitable activity will showcase UM’s exemplary methods of handling their poor public image – via intimidation and defamation of complainants and critics.