In this two part video series, Esther talks about the system of rewards and punishments that comprises Universal Medicine’s business model. In part one, she talks about profiting the deceptive bait and switch marketing, and how UM profits from generating fear and a therapy dependency. In part two, she talks about commitment and investment. Once financially embedded in UM, fear, peer pressure and the promise of spiritual and financial rewards and punishments make it difficult for doubters to leave.

Source: Universal Medicine Accountability vlogs – Esther talks about the UM business model